WooCommerce 正式收购 MailPoet 电邮行销工具

如何看待 WooCommerce 收购 MailPoet？

MailPoet 算是电邮名单收集和网上行销的後起之秀，但有於这领域竞争激列，例如像免费额度提供 2,000 个名单的 MailChimp，对於自动化行销（Automation）这领域，又有 ActiveCampaign 这类强大工具。
MailPoet 的定位比较浮动，但 WooCommerce 大厂愿意收购，必定有很多过人之处，各位社团成员或使用者，有什麽看法呢？

下方列出两边的新闻稿
原文 +（Google 繁体中文，以英文作准）

WooCommerce 新闻稿
Better Email Marketing: WooCommerce Welcomes MailPoet
We’re excited to announce that MailPoet is joining the WooCommerce family to help deliver a powerful, fully-integrated email marketing experience for all stores.
“MailPoet aims to be the single answer to all email problems — right inside the WordPress dashboard — from transactional emails to newsletters, abandoned cart emails, and more,” says MailPoet founder Kim Gjerstad. “We’re thrilled to join WooCommerce today to pursue this vision into the future.”
What is MailPoet?
A popular email marketing plugin for WordPress (used by over 300,000 sites), MailPoet enables merchants to grow their audience and inspire loyalty by delivering valuable content to customers at every stage of the buying journey.
Features such as a built-in email customizer, time-saving automation, analytics, and the ability to follow up on abandoned carts or make recommendations based on order history make it a real marketing MVP for busy store owners.
A natural fit
The WooCommerce and MailPoet teams share the same goal — to help all of our customers find success online. And while the initial focus of our work together is on WooCommerce users, we aim to evolve our collaboration in a way that can benefit the entire WordPress community.
If you’re an existing MailPoet customer, there won’t be any immediate changes. You’ll still be able to continue to use it the way you always have and benefit from new improvements as the platform grows.
A continued focus on merchant success
Having MailPoet in our corner helps accelerate our roadmap toward a fully-integrated commerce experience. Over the past year, our focus on empowering WooCommerce store owners to grow their business has brought about some exciting developments:
We’ve made it simpler to track store performance thanks to WooCommerce Admin, a modern JavaScript-driven interface optimized for speed. Its customizability allows merchants to highlight, filter, and report on the metrics that matter most to them.
A host of Product Blocks give you the flexibility to display products on posts and pages, powerfully combining content with commerce. This includes a new block-based Cart and Checkout experience that puts even more control in the hands of merchants.
A new, centralized Marketing Hub from which store owners will be able to launch, manage, and measure their marketing activities. Think coupon management, automations, campaigns, customer segmentation, marketing-focused analytics, and reporting – we’re just getting started!
Here’s to the future of email marketing
We couldn’t be happier to have the MailPoet team on board, and we can’t wait to get started. The future of email marketing for WooCommerce stores is bright – we hope you’ll join us as the adventure continues.
Have questions? Check out the MailPoet FAQ page.
Ready to boost your marketing efforts and make email happen with MailPoet? Visit mailpoet.com to get started.
我们很高兴地宣布MailPoet加入WooCommerce大家庭，以帮助为所有商店提供强大的，完全集成的电子邮件营销体验。
MailPoet的创始人Kim Gjerstad说：“ MailPoet旨在成为所有电子邮件问题的唯一答案-在WordPress仪表板内部-从事务性电子邮件到新闻通讯，废弃的购物车电子邮件等等。” “我们很高兴今天加入WooCommerce，将这一愿景推向未来。”
什麽是MailPoet？
MailPoet是适用於WordPress的流行电子邮件营销插件（有300,000多个网站使用），通过在购买过程的每个阶段为客户提供有价值的内容，商家可以扩大受众范围并激发忠诚度。
内置的电子邮件定制程序，省时的自动化，分析功能以及对遗弃的购物车进行跟进或根据订单历史记录提出建议的功能，使其成为繁忙商店所有者的真正营销MVP。
天生的合身
WooCommerce和MailPoet团队有着相同的目标-帮助我们的所有客户在线获得成功。并且，尽管我们最初的合作重点是WooCommerce用户，但我们的目标是以使整个WordPress社区受益的方式发展我们的协作。
如果您是MailPoet的现有客户，则不会有任何立即更改。您仍然可以继续使用它，并随着平台的发展从新的改进中受益。
持续关注商户成功
将MailPoet放在我们的角落有助於加快我们向全面集成的商务体验的路线图。在过去的一年中，我们致力於授权WooCommerce商店所有者发展业务，从而带来了一些令人振奋的发展：
借助WooCommerce Admin，我们可以简化商店的跟踪效果，WooCommerce Admin是为速度而优化的现代JavaScript驱动界面。它的可定制性使商家可以突出显示，过滤并报告对他们最重要的指标。
大量的产品块使您可以灵活地在帖子和页面上显示产品，从而将内容与商业紧密地结合在一起。这包括基於块的新购物车和结帐体验，从而使商家获得更多控制权。
一个新的集中式营销中心，商店所有者可以从中启动，管理和评估其营销活动。考虑优惠券管理，自动化，广告系列，客户细分，针对市场的分析和报告-我们才刚刚起步！
这是电子邮件营销的未来
我们很高兴拥有MailPoet团队，我们迫不及待想要开始。 WooCommerce商店的电子邮件营销的未来是光明的-我们希望您能随着冒险的继续加入我们。
有问题吗？查看MailPoet常见问题页面。
准备加强您的营销工作并使MailPoet产生电子邮件吗？访问mailpoet.com开始使用。

MailPoet 新闻稿
Nine years ago, 4 guys set out to prove that sending newsletters from inside WordPress could be a delightful experience. Since then, hundreds of thousands of sites have used MailPoet to get their message across to their audience. It’s been a thrilling ride for our truly talented team of 11 to have such an impact for businesses, organizations, and bloggers.
A new chapter with WooCommerce
A year ago at WordCamp US, I exchanged words with Paul Maiorana, CEO of WooCommerce, on partnership ideas. As our conversation progressed in the following months, we came to realize that we shared a common vision for stores; with store owners being able to access email right in their dashboard.
Fast forward to today: the MailPoet team is joining WooCommerce – one of the fastest-growing businesses at Automattic! I couldn’t be more delighted with this outcome for our users, the MailPoet team, and MailPoet itself.
The WooCommerce team has a clear vision, a talented team, and the means to achieve great things.
What happens with MailPoet now?
WooCommerce stores can look forward to improved features to reach their customers in the near future. This is a natural continuation of WooCommerce functionality we added to MailPoet 3 years ago. Nearly a quarter of our users run WooCommerce stores already.
For regular WordPress website owners, rest assured, MailPoet will remain available on the plugin repository.
We’ve prepared a Q&A for our users. You should also read the new Terms of Service, and Privacy Policy, which will govern your use of MailPoet starting today.
Thank you!
We didn’t get here alone. I’d like to personally thank our many free users, our devoted customers, our past colleagues, our current team that is one-of-a-kind, and the numerous people who helped shape what is MailPoet today.
We’re looking forward to the next chapter.

九年前，有4个人开始证明从WordPress内部发送新闻通讯会是一种令人愉快的体验。从那时起，成千上万的站点使用MailPoet将消息传递给受众。我们真正的才华横溢的11人团队对企业，组织和博客作者产生如此巨大的影响，这真是令人激动的旅程。
WooCommerce的新篇章
一年前，我在美国WordCamp上与WooCommerce首席执行官Paul Maiorana交换了关於合作夥伴关系的想法。在接下来的几个月中，随着对话的进行，我们逐渐意识到我们对商店有着共同的愿景。商店所有者可以直接在其信息中心访问电子邮件。
时至今日：MailPoet团队将加入WooCommerce，这是Automattic增长最快的业务之一！对於我们的用户，MailPoet团队和MailPoet本身，我对这个结果感到非常满意。
WooCommerce团队拥有清晰的视野，才华横溢的团队以及取得成就的手段。
MailPoet现在会发生什麽？
WooCommerce商店可以期待改进的功能，以在不久的将来吸引他们的客户。这是3年前我们添加到MailPoet的WooCommerce功能的自然延续。我们近四分之一的用户已经在运营WooCommerce商店。
对於常规的WordPress网站所有者，请放心，MailPoet将在插件存储库中仍然可用。
我们已经为用户准备了一个问答环节。您还应该阅读新的《服务条款》和《隐私权政策》，它们将从今天开始将指导您对MailPoet的使用。
谢谢！
我们不是一个人来这里。我要亲自感谢我们众多的免费用户，忠实的客户，我们的过去的同事，我们目前独一无二的团队以及帮助塑造MailPoet的众多人。
我们期待下一章。