ADV campaigns: why it is important to monitor conversions

In recent years, with the development of web marketing strategies for companies, an increasingly important role has been played by Paid Advertising campaigns, especially Google ADS.
The reason is very easy to understand: if SEO allows you to obtain an excellent result for long-term positioning, nothing is more effective than a Pay Per Click campaign to obtain a high conversion rate in the short term.https://agent-host.com/best-ppc-services-agency-new-york/
The concept of Pay Per Click in particular often scares customers, but it is good to remember that almost all advertising platforms do not take into consideration only the amount of budget available, but also and above all the quality of the ad.
In short, get help from specialized professionals and without wasting resources you will achieve important performance for conversions.
But what exactly is a conversion?
And above all, why is it important to monitor them?
To dispel any doubts and find an answer to your questions, watch our video or continue reading the article ...
WHAT IS A CONVERSION: THE DEFINITION
If you are intrigued by the world of Digital Marketing, you have surely heard about it millions of times.
But what exactly is a conversion?
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Simply put, a conversion is a relevant ( to us ) action performed by a user on our site.
In other words, the conversion is nothing more than the achievement of a valuable result through our web marketing strategy.

**And what are the results of great interest?
**
There is no limit to the imagination. In fact, an interesting result theoretically could be represented by anything that could be useful to our strategy.
More specifically, if in practice our goal were to collect names, subscribing to the newsletter would certainly represent a conversion.
Another example could be the collection of complete personal data, obtained through a contact form and the release of a free ebook or whitepaper.

Finally, a classic example of a conversion could be the purchase of a featured product or the subscription to a subscription service.
Once we understand the vital importance of conversions in web marketing, we are therefore ready to take the next step: because it is essential to monitor them.
CONVERSIONS: WHY IT IS IMPORTANT TO MONITOR THEM
Market analysis, trends, opinion leaders, and influences are different figures and operations to be taken into consideration when we talk about Web Marketing.
But there is only one way to tell if our PPC campaign is really doing well or badly, and that is by tracking conversions.
Giving up on conversion tracking means investing in a budget without having the slightest idea of how the campaign is going and consequently the actual performance of our investment.
Fortunately, the vast majority of PPC platforms provide for careful campaign profiling, allowing us to follow our user's path to conversion click by click.
This last aspect is vital not only for the overall monitoring of the budget but also and above all to obtain useful information on the content of our campaign.
Let me explain: if for example a campaign had a good relationship between impressions ( the people who see the ad ) and clicks ( the people who actually click and open it ) it means that certainly the title and description of my ad are very captivating and attractive, enough to convince many users to open the ad.
At this point, we would also expect a high conversion rate and a great return on investment, right?
Not necessarily.
In fact, if users continued along the desired navigation path until reaching the goal ( and therefore the conversion ), we did our homework well and we can be satisfied with our campaign.
But if on the contrary, once on the site, visitors "skip" here and there and then abandon the navigation, then obviously our content has proved uninteresting and we will certainly have to modify it to obtain an improvement in the conversion rate.
Doing all of this would simply be impossible if we didn't have monitoring platforms available.
ANALYSIS AND MONITORING OF THE CAMPAIGNS
Monitoring the results, therefore, allows us to carry out a fundamental operation for any campaign: correct the shot in the running and optimize the budget.
In fact, both in the face of obvious errors and concerning an optimization concept, keeping an eye on the campaign through active monitoring is the only tool available to a marketer to understand the real trend of his work and, ultimately, achieve results. tangible for their customers.
Only in this way could we really see the ROI, a vital parameter for any marketing campaign.
Finally, we must not forget that some more advanced platforms such as Google Ads allow us to set a specific value for conversion.
This advanced functionality is extremely important when we are faced with a complex strategy with several conversions organized on multiple levels.
In fact, in this scenario, the ability to establish a multi-level hierarchy between the conversions themselves becomes fundamental, to determine which are the most important and monitor their relative progress.
So don't be afraid: invest and monitor.
Certainly, the second phase will cost you time and effort, but the results will pay off!